You Need An Automatic Sales Funnel
Yes, You Need An Automatic Sales Funnel!
If you have an online business or network marketing business, there are a few ‘must have tools’ that are critical for the success of your business. One of those ‘must have tools’ that I will focus on today is the Automated Sales Funnel. If you want to gain leverage and have your business exposed and working for you consistently and effortlessly, you need to create or gain access to an automated sales funnel. So what is it, and how does it work to improve your efforts and results online?
Why An Automatic Sales Funnel?
An automatic Sales Funnel is simply a strategically, planned selling system which uses a series of web pages that are advantageously linked together in an effort to gain the attention of your leads in order to capture, shift and convert your leads 24 hours a day, 7 days a week, and 365 days a year.
A good automated sales funnel is one that will do all the work for you in explaining your business, the product(s), opportunities and benefits, compensation or any relevant information that a prospect should know to ultimately close or help you to close the sale.
Once set up correctly, all the heavy lifting, sorting and sifting of leads are done for you. Having an automatic sales funnel creates time leverage which enables you to expand the efforts of your business.
So How Do Automatic Sales Funnels Work?
All sales funnels always have a ‘lead’ entry point. This is the point at which your lead will access your system. Just like a traditional brick and mortar store the entry point is the door, and when someone walks into the door of a store, a series of events occur. The entry point for an automatic sale funnel is usually found on a lead capture page or squeeze page. A lead capture page is just like a store-front in that when someone enters the doors, the goal is to have them purchase something or have an experience that makes them want to return.
Ultimately it’s all about funneling out the bad leads (non converting leads) to get to the good leads (leads that convert) – just like a store; not all people who enter a store will purchase, but you want to give them an experience or incentive to return. And it is such with your automatic sales funnel – it must be set up in a way to entice even the non-buyers so as to keep them coming back, just in case they do decide to purchase at a later time.
The goal of your automatic sales funnel is to gain attention, capture, and shift your leads in order to close or help you close the best possible leads. For example, you may get 100 leads coming into your automatic sale funnel which may convert into 10 sales. Your Automatic sales funnel is designed to do this work for you.
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Thoughts To Consider When Creating or Seeking An Automatic Sales Funnel
There are 3 main topic areas or categories to consider when creating or looking for an automated sales funnel.
· The first category is all about connecting with the right leads – how do you find the leads that will be interested in your offer or better yet how do leads that are interested in your offer find you? Just like a traditional store – how do brick and mortar stores find leads? Is it by a window dressing, a sale sign, a mailed circular, word of mouth etc?
· The second category to consider is how do you capture your leads – This is all about how to design and layout your lead capture page in order to get the most effective results. The question really becomes: How will you get those leads to even look at what you have to offer? – Again just like a traditional store; how do you attract your leads enough to make them want to come in the door. Are you with your capture page offering them enough value to entice them to complete the form on your capture page?
· The third and final category to consider is about converting your leads – this is how you will take them from a curious, non- buyer into a happy buyer and your system should be set up and strategically choreographed in such a way to address, remedy or answer any questions or curiosities your leads may have.
Designing or gaining access to a good and well thought out automatic sales funnel is another solution to tilting your success results in your favor!
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