Archive for January, 2011

Your Website/ Blog Plays A Vital Role In Generating Traffic & Targeted Leads

Getting free quality targeted leads to your website or blog can be a difficult task for many of us, and if you are not receiving any traffic, specifically, quality traffic aka quality targeted leads, then the question becomes – why do you have a website or blog?   Your website/ blog play a vital role in, generating traffic/ targeted leads and then presenting your products or offering to those targeted leads.  It is also a branding instrument that makes a bold statement of who you are and what you and your company represents.

For many of us, we create websites and blogs that are specifically designed to attract visitors and targeted leads.  We do this by creating incentives, offerings or quality content that we believe targeted leads are looking for. With all the incentives, offerings and content, do these targeted leads find you?  If they do find you, we then utilize a number of different marketing methods to convert those targeted leads into buyers and sales for products, services or offerings. But, what if they don’t find you?  Is there a free, effective way to get quality targeted leads to your website or blog?

Your Targeted Leads Are Utilizing The Search Engines To Find You

Statistics points out that 90% of online users utilize search engines to seek the information they are looking for. This is what makes them targeted leads.  They are looking for what you have, in addition they are free if you rank high enough in an organic search (natural search result and not paid per click (PPC) results).  One important component to keep in mind is search engine friendliness.    Some of us network marketers sometimes create websites, blogs, articles or content with a focus on aesthetics and what they perceive as “material” to the viewer.  Lots of focus is placed on making everything aesthetically good, in addition to hopefully, providing meaningful information for the visiting traffic.

And though these are vital and critical components, they are not the only components.  Search engine optimization (SEO) is equally important if not more important, especially if you are looking for quality free traffic.  In order for your end user (your visitors/ targeted leads) to see your website, blog and meaningful information, search engines like Google, Yahoo and Bing play a serious and decisive role in placing or ranking your work, and whether or not you are seen by these targeted leads.  The higher your rank, the greater your chances are for improving your traffic.

When designing your website, blog or article content, understand that your visitors and targeted leads are searching online for something, be it a product, service or information.  But also understand the search engines are looking for specific things as well.  If the search engines do not find what they are looking for, your website, blog, article or content will be poorly ranked.  So as a consequence, when your targeted leads are searching online for your product, service or offer, and you are poorly ranked, those targeted leads will probably not find you. They will however, undoubtedly find the product, service or offer they seek; typically from a similar website or blog, because that website or blog not only provided those targeted leads with what they were looking for, but they also provided the search engines with the information that allowed them to be ranked much higher than you.

Good Content Plus Good SEO Equals Quality Free Targeted Leads

Search engines like Google, Yahoo and Bing just adore and love content structured websites and blogs that are frequently updated.  So as a rule, I frequently update my blog, along with providing original and useful content that is search engine optimized (SEO).  Here is an example of one of my recent post: Rank – 1st page #2 on Google.

targeted leads

Since blogs are updated more frequently, they tend to be visited more by the search engine’s crawlers.  Generally, this is why blogs or websites similar to blogs, rank higher when stacked against other types of websites that battle for identical keyword or keyword phrases.

Those with fresh useful content that are well optimized will rank rather high.  A high rank equates to greater traffic.  WordPress is a popular and easy to use blog software that can be installed on a website and literally has thousands of handy plug-ins, several of them are designed to help you attract traffic and targeted leads.  For search engine optimization (SEO), here is a great word press plug-in that I use to help me with my SEO efforts when I write my blog post.  This is a very easy, straight forward SEO plug-in that walks you through a check list of necessary SEO steps as you write your post.  These steps are the steps or information that the search engines are looking for when they crawl your site or your post.

By combining the efforts of providing good, relevant, fresh content frequently in addition to utilizing good search engine optimization (SEO) you will begin to see better results in your rank on the search engines thereby increasing your traffic flow and free targeted leads.

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Ardyss International

Ardyss International is a reshaping and wellness network marketing company that manufacture, markets and sells body reshaping undergarments for women and men, in addition to nutrition and personal care products.  Ardyss International was co-founded by Antonio Diaz de Leon and Armida Fonseca de Leon and their corporate headquarters are located in Las Vegas Nevada.  When the company was started in Mexico in 1991 it was not a network marketing company; Ardyss International was a manufacture of corsets specifically designed for shaping/ reshaping a woman’s figure and their primary market was Latin America utilizing a direct sales model.  Ardyss International changed their sales model from a direct sales model to a network marketing sales model when they moved their headquarters to the USA in May of 2007.  Currently, Ardyss International has over 37 distribution hubs around the globe.

Ardyss International products

Ardyss International has a full line of body reshaping undergarment products, but the flagship reshaping product is the “Ardyss Body Magic”.   The “Ardyss Body Magic” can be defined as a full body shaper that comes in 3 colors (white, beige, black) and according to their website the “Ardyss Body Magic” is purported to raise the bust as well as flattens the stomach, improves posture, reshapes your bottom, thins the hips and thighs, in addition to controlling the abdomen muscles.  There are currently 22 body shaping garments; of which 19 are targeted towards the female with the remaining 3 targeted towards the male.

Regarding their nutritional products, there are 20 nutritional products, which encompass a wide range of nutritional areas.  There is an omega 369 product, a fiber product, two slim products among others, but the featured nutritional product is their Le’Vive.  Le’Vive is a liquid nutrition supplement juice which according to Ardyss International’s website may “assist with neutralizing free radicals, boost energy and strength, along with helping you sustain good health”.  The product contains 5 ingredients, which are Noni, Mangosteen, Acai Berry, Gogi and Pomegranate. As for the personal care products, Ardyss International currently has 11 products catered to personal care.

The Ardyss International Business Opportunity

Ardyss International offers their independent distributors the ability to sell and market their products via network marketing.  Independent distributors are compensated based on Ardyss International’s compensation plan which has 10 possible ways to be paid.  There are three ways to join Ardyss International: (1). By becoming a “member”, which allows you to purchase product at wholesale, then resell them at retail.  Cost: $30. (2). By utilizing what they call “recurring order” or autoship, designed for the nutritional products and those who want to retail the products.  Membership is free in addition to a replicated website. Cost Min: $50. (3). By utilizing their “power pack” via their power start program, a way to kick start your business and includes all of the previous benefits in addition to extra bonuses. Cost $299.

As mentioned above, there are 10 different ways to earn with the Ardyss International compensation plan. They are, Retail Earnings, or what they call “Direct Sales”, the Fast Start Bonus, the Power Pack Bonus, the Enrollment Bonus, a Uni-level Bonus, a Generational Bonus, the Car Bonus, a Rank Bonus, a Presidential Bonus and their Power Start Bonus.  The various ways in which you can earn can be bucketed into three categories:  Immediate Income, Passive Income and Residual Income.   Here is a payment schedule:

Immediately Weekly Monthly
Retail/ Direct Sales x
Fast Start Bonus x
Power Pack Bonus x
Enrollment Bonus x
Uni-level Bonus x
Generation Bonus x
Car Bonus x
Rank Bonus x
Presidential Bonus*
Power Start Bonus**

* Presidential Bonus is paid quarterly.  ** Power Start Bonus – varies

Commissions are paid via debit card.

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Ardyss International

Attraction Marketing System

What Is A Lead Capture Page?

Now that you’ve identified and know who your leads are, have chosen a marketing strategy and have created a free value proposition, it’s now time to get your potential lead’s attention and begin to establish the foundation for building your lead list.  In step 4 of the “Seven Must Knows” to lead generation, it’s about creating an effective lead capture page; sometimes referred to as a squeeze page or landing page.  If you are serious about building your business online, you must have a lead capture page in order to effectively attract your potential leads.

A lead capture page’s function is to do precisely what it’s name implies…it captures your lead’s information such as name, email, phone number, etc as they visit your page.  A lead capture page is a page that gives your page visitors a sneak peek of what’s to come after they enter their information into the page form.

The Configuration of a Lead Capture Page

Your lead capture page needs to be configured in such a way, in which it captures your audience’s attention and be enticing enough to peak their curiosity thereby causing them to enter the information which you require. Configuring your lead capture page correctly is vitally important to its success.  So it is important that you understand its inner workings.  A great way to configure your lead capture page is to utilize A. I. D. A. which stands for Attention, Interest, Desire, and Action.

  • Attention – You need to capture your potential lead’s attention quickly.  This can be done with a Promise.
  • Interest – Create interest in what you are conveying through your knowledge of their problem or frustration.
  • Desire – Remind them of their desires and link those desires to your offer.
  • Action – Strongly call on them to take the action that you are requesting which is to complete the form on your page.

 

The Elements of a Lead Capture Page

The configuring of your lead capture page works hand in hand with the elements of the lead capture page.  There are seven elements in a lead capture page.  These elements are the:

1.      Pre-headline – Should immediately call to who the ad is for.

2.      Headline – The Most Important Part of any Advertisement is the Headline and should Make A BIG PROMISE, State a BIG BENEFIT

3.      Sub-headline – Touches on the reader’s pain frustration or problem and should hint that you have a solution.

4.      Bullet Points – Should create massive interest and curiosity without actually saying much and should indicate that the “goodies” are on the inside.

5.      Pre-Call To Action – Should mention the value to be gained from taking action

6.      Call To Action – Be Definitive and Strong when guiding your lead to complete your opt-in form.

7.      Opt-in Form – The actual form that your lead will complete.

Below is an example of the configuration and elements of a lead capture page.

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Organo Gold Company Information

Organo Gold is a beverage and nutraceuticals network marketing company that was co-founded by Bernardo Chua, CEO and Shane Morand, Global Master Distributor in 2008.  Organo Gold has offices located in the USA and Canada.  The USA office is located in Ferndale, WA and the Canadian office is located in Richmond, B.C.  Organo Gold’s flagship product is gourmet coffee infused with Ganoderma Lucidum – healthy coffee (more on Ganoderma below).  The company utilizes network marketing to sell and market its gourmet beverages, nutraceuticals and skin care products.

Organo Gold is positioned, not only on improving health, but also on creating wealth for it’s distributors as it takes it’s stake of the $70 Billion dollar coffee industry.  The coffee sector continues to grow and coffee is consumed world wide in every country on the globe.  North America alone has over 253 million coffee drinkers and many are willing to pay upwards of $3.00 per cup.  The company states on their website “We’re a company that is working to improve people’s health, wealth and bring more balance into their lives…”

The Organo Gold Products and Ganoderma Lucidum Herb

Organo Gold carries a line of gourmet beverage products which include gourmet coffee, gourmet tea and gourmet hot chocolate.  Additionally, there are 4 nutraceutical products and 1 skin care product.  But these aren’t just regular gourmet beverages or nutraceuticals – Organo Gold has scientifically developed a healthy option without compromising taste or satisfaction of these gourmet beverages and nutraceuticals – by infusing them with the power of the Ganoderma Lucidum herb.

Ganoderma is a Chinese herb (mushroom) that has been used in traditional Chinese medicine for over 4,000 years.  The Ganoderma mushroom is known as Ling Zhi in China or Reishi in Japan.  It is popularly identified in China as the “herb of longevity”.  There are a number of different Ganoderma fungi.  The species used by Organo Gold is called Ganoderma Lucidum.  Ganoderma Lucidum is said to have several medicinal characteristic.  Advocates purport it can assist the immune system, improve stamina and control inflammation among other ailments.

The Organo Gold Business Opportunity

The Organo Gold business opportunity offers a highly consumable unique product that is nestled in a growing, sustainable sector, in addition to a compensation plan that allows their distributors to earn income 7 different ways.  The 7 ways to earn income are:

1.      Retail Sales

2.      Fast Track Bonus

3.      Dual Team Bonus

4.      Uni-level Bonus

5.      Matching Bonus

6.      Generational Bonus

7.      Global Bonus

To join Organo Gold as a distributor, there are 3 different product packages to choose from:  There is the Bronze product package at $199, the Silver package at $499 and the Gold package at $1295.  The Silver and Gold packages allow distributors to earn more on the Dual team Bonus and on the Matching Bonus.  There is a monthly volume requirement in order to qualify for some bonuses.  Organo Gold also provides nationwide events and training, a free personalized website and resources such as business cards, product brochures, and the Organo Gold media center.  Recently Actor, Movie Star, Activist and Humanitarian Danny Glover endorsed Organo Gold.

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The company: RevvNRG

RevvNRG is a nutritional beverage network marketing company that was founded by Scotty Paulson in February 2010.  The company markets and sells exotic energy beverages via network marketing.  RevvNRG is located and based out of Big Lake, Minnesota.  According to the company’s website: “RevvNRG is committed to ensuring that every person can experience a more free, active, and healthy lifestyle.”  Mr. Paulson’s mission is twofold – first is to manage his organization at the highest level as it relates to the nutrition business and second is to be truthful with RevvNRG Associates and give them the economic chance of a lifetime.

What Products does RevvNRG Offer?

RevvNRG’s product, which by the way is called “RevvNRG” is purported to perk-up your mind, body and soul and improve your well-being.  The company claims that their drink may help in relieving fatigue and stress in addition to enhancing immunity and sharpening mental clarity.  The company markets “RevvNRG” as an energy health beverage designed to give you sustained, non-jittery energy without the mega doses of sugar or caffeine.

“RevvNRG” is said to contain some of the world’s top super-food ingredients which are found and acquired through South America.  Contained in the drink are South American Yerba Mate, South American Green Tea, South American Cha De Bugre, Real Brazilian Acai, South American Cupuacu, and Fucoxanthin & B-Vitamins.

RevvNRG the company, is also committed to preserving the environment. Their packaging is recyclable and a portion of their profits are donated to a conservation project for tropical rain forests.

A Look At RevvNRG Business Opportunity

There are 6 different levels in which one can join RevvNRG as an Associate.  Let’s take a look at levels.  The six levels are: the Customer Pack at $33, the Introductory Pack at $64, the Starter Pack at $159, the Business Builder Pack at $299, the Mega Business Builder Pack at $499 and the Mega Grandfather Pack at $1199.  As with many network marketing companies and with RevvNRG, joining at a higher level provides you with the opportunity to earn more.  There is a monthly auto-ship requirement in order to qualify for most earnings.

As it relates to compensation, the comp plan is structured as a binary in which you build teams on a right leg and teams on a left leg.  There are 5 ways to earn from RevvNRG which are: Retail Profits, Fast-Start, Team Bonus, Mega Match, and Founders Pool.  Additionally there are Lifestyle bonuses which are awarded on a quarterly basis.  The company provides tools such as their company replicated website, post cards, business cards and other marketing material that will assist Associates in building their business.

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Attraction Marketing System

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