Let Your Drop Cards & Flyers Find Targeted Leads


Image by loop_oh via Flickr

Drop cards and flyers can be a great way to find targeted leads and targeted prospects if you are careful to do everything within the project in the right way. For those of you who may not know what a drop card is, it is a small card that conveys an advertising message, generally the size of a business card.  Some of the more common drop cards are the 100 dollar bill drop cards and the 20 dollar bill drop cards.  When folded, they take on the look of a $100 US bill or $20 US bill.  Historically they have been used to “drop” on the ground as though someone lost their cash, thereby capturing the attention of unsuspecting passerby’s who ultimately will pick up the drop card thereby seeing your message.  There are several strategies for using drop cards.

Make Sure Your Flyers Look Professional

When it comes to flyers, you must be very sure that everything looks completely professional and that people will really be motivated to take up your offer.

That being the case, it is a bad idea to try to distribute flyers that came out of your home printer.  You want glossy, double-sided, full color flyers that will be effective in drawing the eye and that will also stand up to weather conditions outside such as rain. Of course, flyers will not last forever, but they are most effective during the time when they look good.

You should not expect a huge immediate response from your flyers. In fact, the key to making sure that your flyers have a good impact in the long run is to make sure that it is easy to contact you and get more information about your business when the time is right for your prospect.

There are two great ways to do this. One is very traditional, while the other is new.

1) Pull Tabs: Pull tabs are very effective in getting people to pull off a little strip of paper that will provide them with your name, phone number, email, and perhaps a little other pertinent information such as your website address;

2) Quick Response Codes: Quick Response or QR codes are the large box-like “bar codes” that you see on many different flyers, posters, and other products. When a user scans this code with his or her cellular phone, it provides an immediate link to your website.

The most effective Quick Response code that you can use is one that will link the user instantly to a special, customized video that provides them with a direct “talk” between you and them. In the “talk,” you should discuss every aspect of your offer and what it can do for them.

If you want to go further with this concept, you can also have a fully mobile-enabled website that the user can browse using their phone. This is a worthwhile investment because millions and millions of people use their phone as their main source of internet access.

No matter what methods you use for your flyers or drop cards, they must be colorful, professional, compelling, and attractive!

Tip: One of the best ways to use drop cards is at bookstores!  When visiting bookstores, place your drop cards inside magazines for Internet businesses, Home Based Businesses, opportunity Magazines, Financial and Real Estate publications!  Let’s not forget to check out the self-help section and any sections where folks may be looking to improve their income.


Live Your Dream,

Like this post? Subscribe to my RSS feed and get loads more!